Brand: Zudio

With more than 35,000sqft area coverage in a single quarter, read about 91Squarefeet’s journey with Zudio

Best known for its Westside apparel stores in India, retail giant Trent has a new growth engine. That is the apparel chain Zudio. Launched in 2017 by Trent, which the Tata group owns, Zudio now contributes 13 percent to Trent’s overall revenue, say retail analysts tracking the company. Zudio offers irresistible fashion at irresistible prices.
Zudio Logo

Initiation of Association

Back in December 2021, mutual discussions happened between Zudio and 91Squarefeet. After multiple queries and BOQ finalization, we started off with a pilot project. 

Scope of Work

  • BOQ Validation as per Brand Guidelines and drawings provided by Zudio
  • Ensuring Drawing Feasibility for various sites
  • Production Feasibility is confirmed by focusing on the standardization of all the elements
  • Offer Turnkey Solutions: Civil & Electrical Work, Paint Jobs, Loose Furniture, and Carpentry work
  • Final Audits to be conducted along with Tata Team

Duration of
Association

Since December 2021

Expansion
Plan

Plans to open 200+ stores in 2022

Locations Covered

Jammu | Zirakpur | Lucknow | Ahmedabad | Goa

How 91Squarefeet comes into the Picture:

  • Activity Planning on R’Dash – As per the site’s requirements, all the activities are pre-planned on our project planning and collaboration software that enables internal and external stakeholders to track the exact status of any site. The dashboard is divided into multiple stages. 
  • Budget Allocation & Tracking – Real-time progress can be tracked and analyzed in detail across the entire project lifecycle via our tech-driven Project Management Tool. Readily available real-time information brings ease of project monitoring and decision making. The progress reports helped the client during the audits phase.
  • Onboarded Team of Channel Partners – We have leveraged the expertise of multiple channel partners across the country who have a rich experience of handing over 150+ sites. These channel partners were mobilized on various sites and had the adequate workforce and skillset for seamless execution.
  • One-Stop Solution for Interior Retail Fitouts – Zudio wanted an end-to-end solution for its project requirements. 91Squarefeet ensured a smooth conceptualization to execution journey with deep involvement in all the stages: pre-planning, planning, design, execution, and handover.
  • TAT Optimization – Tata Trent has a centralized project management team, and they hired PMC with a dedicated project person on every site. Also, they had to search for local vendors for every activity, which utilized lots of additional time and effort. With 91Squarefeet, we became the single PoC for all the coordination activities, resulting in quality assurance and reduced errors. TAT is optimized to around 20%-25% with an adequate workforce and material availability.
  • Documentation – Working with any brand involves a lot of documentation processes. At 91Squarefeet, we adhere to all sorts of documentation. We submitted all the documents promptly from Warranty/Guarantee certificates to Material Testing Certificate (MTC) and proper handover documentation. 
  • Dedicated Account Manager Aligned a dedicated account manager specific to Zudio who ensures all queries, requirements, and brand concerns are resolved within the shortest timespan possible.

Any other Value Adds Category

  • Apart from the allocated scope of work, we helped Zudio with additional developer scope of work as well. The core idea remains to meet the dedicated timelines.
  • From the first pilot project in Jammu in December 2021, Zudio understood our work methodology, labor histogram, execution strategies, etc., and hence found us as a trustworthy partner for their expansion plans. We have completed a cumulative area of 35,000sqft in a single quarter and are currently executing 20,000+ sqft area across various locations.
Gallery

Check out our Work Portfolio

About the Author

Rahul Sharma

With over 8 years of experience in construction management, Rahul has worked with major giants such as Reliance, Workflo(By OYO). He has technical expertise in interior retail fit-outs. His strengths include construction management, technical retail solutions, and client servicing. Having started his career in the construction industry, he now handles turn-key projects with client management and has developed expertise in a variety of retail business matrices.
He strongly believes in the power of positive thinking and this has led to achieving exceptional results at work. As a team leader, Rahul ensures the team’s well-being and focuses on achievement in line with the company’s goals.

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