Brand: Yokohama
Check how Yokohama Expanded with its Premium Category of YCN Stores along with 91Squarefeet
The Yokohama Rubber Company, Limited is a tyre company based in Tokyo, Japan. When it comes to Yokohama India, it produces an extensive range of car tyres with latest technology. The brand specializes in performance tyres, off road tyres, and SUV Tyres.
Initiation of Association
Yokohama strategized to expand the presence of their premium category YCN stores at PAN India level in a very short span of time. The brand wanted to nurture their brand identity and grow hand in hand with evolving consumer wants and needs, ever-increasing innovation, and shifting (often increasing) corporate expectations.
Scope of Work
- Nurturing Production drawing for New Brand Identity provided by Yokohama
- Production feasibility to be ensured focusing Expansion in West and South Regions
- Product Sample to be reviewed and finalized by Yokohama team
- Recce based 2D and 3Ds to be prepared
- Quality Material should be supplied during the execution stage: Signage, External Branding, Internal Branding, Furniture and Paint Job.
Duration ofAssociation
It's been more than a year and counting...
ExpansionPlan
All set to go-ahead with 150+ stores in 2022.
Locations Covered
Gujarat | Maharashtra | Kerala | Tamil Nadu | Jharkhand | Andhra Pradesh
How 91Squarefeet comes into the Picture:
- PAN India Presence & Support
- Support PAN India Project planning, execution, installation and maintenance support.
- Fulfilling extremely critical requirement for expansion of Yokohama (150+ stores) within a short span of time across different Indian Geographies.
- Brand Identity- Conceptualization and Implementation:
- Tech driven, dexterous design team
- New elements ideation, tools used to create drawings matching client requirement and production friendly at the same time.
- Visual Project Management via Tech:
- Status of Project can be viewed in detail across the lifecycle of the project bringing in ease of project monitoring and decision making.
- Readily available real-time Information on the Project Management Tool that can be accessed whenever required.
- Getting rid of unnecessary commotion while seeking information thereby saving time and efforts.
- One-Stop Solution: Yokohama wanted end to end solution across all 4 areas stated below and 91Sqft can provide one-stop end to end expert solution to all of these, making it easy for Yokohama with respect to contacting different vendors for these different areas:
- Paintjob
- Furniture
- Branding
- Rectification and Maintenance
- TAT Optimization: Since Yokohama needs to implement within a short timeframe ( 1 year 150+ stores), TAT optimization was crucial along with maintaining uniform , up to the mark quality. 91Sqft with its strong, diverse and omnipresent vendor base and optimized processes was able to deliver the requirement efficiently.
- Standardization: YCN being Yokohama’s premium category of stores, there cannot be a slight deviation in quality across all stores. At 91sqft material specs are ensured by central material procurement which works at regional level to reflect standard quality of YCN
- In sync with Client Brand Expansion: 91sqft is extremely agile to work in sync with client’s strategy. To achieve it for Yokohama, 91sqft customized the team and processes in line with client’s expansion strategy. This way Yokohama and 91sqft work to achieve Yokohama’s objective.
- Maintenance Support: 91sqft has a dedicated maintenance team who
- execute regular Health checks and rectification at sites
- regular (quarterly and Semi-Annually) health check reporting to Yokohama
- Dedicated Account Management: Aligned specific to Yokohama who needs to ensure all queries, requirements and concerns of the brand are sorted within the shortest timespan possible.
Any other Value Adds Category
Yokohama was provided with additional design and production drawing support. Also, Helped in creating a robust way of processes to tackle quality rick involved in hub base execution model.
Further reading
Take a look at some of the other brands we've worked with
About the Author
Robin Tomar
Robin is currently working as a Regional Director with 91Squarefeet. With 9+ years of rich industry experience spanning across Education, Real Estate, Sports, Retail, and Media, he holds expertise in Enterprise Sales, Digital Marketing, Media Sales (OOH, DOOH and BTL) and has a start-up hustle mindset.
With rigorous strategic planning, onboarding the right talent at the right time, and achieving efficient business expansion, he is continually expanding his customer base across various regions.
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